Congratulations BeyHive: Houston Radio Switches To Beyonce Music 24/7
Houston news radio station 92 FM is changing their formant to Beyoncé music 24/7. The radio station suddenly ceased all local news operations on Tuesday morning.
92.1 FM started airing around-the-clock Beyoncé songs instead of informational reports, traffic updates and weather conditions. On its website, News92 confirmed this morning that it had aired its last broadcast. The statement went on to say the “difficult decision is a result of sustained poor ratings performance and significant financial losses over the past three years despite the substantial financial and human resources we invested.”
Radio One owns 92.1 FM. They said they’re rebranding it “B92-FM.” Yashima Azilove with Radio One told Eyewitness News the decision wasn’t made quickly. She blamed poor ratings and dwindling revenues for the switch.
“She’s Queen Bee. In looking to make a transition, we go back to what we know,” said Azilove. “We know urban radio. We’re in Houston, the combination seemed like a winning one.”
Credit Source: ABC News