Rappers Lose Endorsement Deals: Lil Wayne, Rick Ross, Tyler The Creator
Rick Ross Lost an Endorsement Deal with Reebok When the Shoe Company Cut Ties With The Rapper Over Controversial Lyrics On The Track U.O.E.N.O
“Put Molly All in Her Champagne, She Ain’t Even Know It
I Took Her Home and I Enjoyed That, She Ain’t Even Know It”
With Over 72,000 Signatures And Protesters Gathered Outside Reebok Flagship Store In New York Demanding They Drop Rick Ross’ Endorsement Deal! In No Time, Reebok Felt They Had No Choice.
At The Time Of The Initial Report, Reebok Gave A Statement On Dropping Ross:
Reebok Holds Our Partners To A High Standard, And We Expect Them To Live Up To The Values Of Our Brand. Unfortunately, Rick Ross Has Failed To Do So. They Added: While We Do Not Believe That Rick Ross Condones Sexual Assault, We Are Very Disappointed He Has Yet To Display An Understanding Of The Seriousness Of This Issue Or An Appropriate Level Of Remorse.
Lil Wayne Dropped From PepsiCo
Pepsi Signed Lil Wayne To A Lucrative Endorsement Deal To Promote Their Mountain Dew Soda. The Controversy Stirred When the Rapper Lyrics Dropped on the Song “Karate Chop”. “I Beat the P*ssy Up like Emmett Till”. Lil Wayne Apologize To the Till Family But From the Looks of It, It Wasn’t Good Enough. The Family Didn’t Accept It And Pepsi Co Wasn’t Putting Up With It. In A Statement Released Today, Pepsi Co Inc Stated, “Offensive Reference To A Revered Civil Rights Icon Does Not Reflect The Values Of Our Brand.”
Tyler the Creator Also Dropped From Pepsi Mountain Dew Ad
In The Clip, Directed By Tyler, A Battered White Woman Attempts To Identify Her Abuser Out Of A Lineup Of Five Black Men And One Talking Goat. The Goat, Named Felicia, Threatens The Woman, Who Then Flees The Scene. The Commercial Was Promptly Pulled By Pepsi Co, After Facing Accusations Of Portraying Racism And Abuse Against Women. After Critics Lambasted Its Violent Undertones And One Called It “Arguably The Most Racist Commercial In History.”
And Then There Is Jay-Z. Or Shawn Carter These Days, But Always “Hova”
If You Want To Be “Them N****As In Paris, These Other Rappers Should Take Notes From The One Who Path The Way.
Maybe These Stars Need To Learn How To Double Their Money And Make It Stack Because Jay-Z Is Steady On To The Next One. Sean Jay-z Carter Signed Yankees Star Robison Cano and Wnba Star Syke Diggs to His Roc Nations Sports Agency.
Roc Nation Sports Represents The Latest Piece Of The Jay-Z Empire, Which Already Includes Nightclubs, Video Games, A Clothing Line And A Small Ownership Stake In The Nets. He’s Showing The Sky Is The Limit And To Never Judge A Book By Its Cover. It May Become The World’s Best Seller.
(To See More Celebs Who Lost Their Endorsement Deals over the Years Click Out Our Mentor And Future Partnership Article)