Shades Of All Colors {FAME} Rihanna Release Fenty Beauty Line | Top 5 Make Up Products

Published On September 9, 2017 | By admin | FAME, Local & Worldwide News

Rihanna knows what her fans want. She’s slowly building an empire based on her completely original, lust-worthy style, making it available to all of her fans. Yes, all.

The music giant-turned-designer and makeup artist partnered with one of the largest beauty developers in the world (Kendo Brands, owned by LMHV) for Fenty Beauty (which bears her surname) and gave them one very important mandate: The line must be inclusive for all skin tones. Including the traditionally hard-to-match and often left out hues from major makeup launches.

The result is impressive: 40 shades of foundation, and highlighting and contouring match stix that come in so many customizable variations that it takes a little help from the more-than-friendly professionals who have been working with the line.


Foundation for all. 40 shades. What’s yours? #PROFILTR #FENTYBEAUTY

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on

They were there in full force at the official launch party in a pulsing warehouse in Brooklyn Thursday night. A sea of beauty influencers and Instagram stars waited for the queen to show and reveal her much-anticipated products. Which she did, practically glowing in a yellow crop top and ball gown skirt, her eyes shimmering with what we’re guessing was the Killawatt Freestyle Highlighter in Glow With the Flow. It’s one of the more interesting products, which can be used as an intense highlighter on cheeks or as eyeshadow.


“I don’t think in this building is as excited as I am today,” Rihanna cooed in a short speech, calling the line her passion project.

And on cue, panels rose to reveal the line, which she encouraged party attendees to touch and play with. She also made the rounds, posing for dozens of Insta-pics and giving out hugs, more proof that she knows her fans, and how to deliver just a bit of her charm to all of them.

And rest assured, there’s plenty more on the way. “There are endless possibilities,” she says. “You’re just going to have to wait and see.” Ahead of the collection’s global release on the Fenty website at midnight PST, here are the standouts every Fenty girl needs in her arsenal.



*Pro Filt’r Soft Matte Foundation Longwear Foundation, $34*
“It has just the right amount of moisture and dries down to this soft matte that doesn’t require a lot of powder,” explained Rihanna of the featherweight formula, with its cutting-edge climate-adaptive technology.

*Invisimatte Blotting Paper, $16*
Arriving in a lipstick-shaped compact with a hidden mirror for touch-ups, these fine blotting papers ensure skin that’s photo-ready anywhere, anytime.

*Match Stix Shimmer Skinstick, $25*
Multitasking shimmer sticks come in a variety of vivid shades, like ultraviolet and tangerine, and can be layered on to take highlights to the next level, or used as a creamy blush.


*Gloss Bomb Universal Lip Luminizer, $18*
Meet the rosy nude lip color of your future, crafted to be universally flattering on every skin tone and customized with a lingering faint peach scent. “It gives you a bit of shimmer, but it doesn’t look like you’re doing the upmost,” she explained with a laugh.

*Portable Highlighter Brush 140, $24*
A beauty nomad’s best friend, this portable retractable highlighter brush is made for strobing on the go, thanks to its deftly angled brush.

Credit Source: Vogue/US Today

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